Blogging is a great, lucrative online business even in 2022 for many reasons.
In this post, we will explore what blogging is, the pros and cons of running a blog-based business, and some tools you can use to make your blogging experience more successful.
Why blogging is a great online business? Well, first let’s discuss what a blog is.
A blog is actually a website. It’s one of the easiest types of websites to create and maintain because it doesn’t need a lot of code or special programming skills, which makes it perfect for those who want to start an online business but don’t have much experience with coding yet.
A blog used to be about sharing your thoughts and experiences on a particular topic or theme. You can think of it as an online journal where you share your ideas, insights, and musings with the world.
Sure, you can do that now too, but it has changed a lot in recent years. It is much, much more.
Now it is about sharing knowledge, sharing information, providing value to the readers. For example, you can have a blog where you write about the camping gear or let’s say, you like to cook.
You can start a blog on cooking, and share your recipes, photos of the food you cooked, sharing the best kitchen tools, books, etc.
You get the idea!
Now you may be wondering, that it is really nice but why is it worth it? What’s all the fuzz about blogging?
Well, the answer is quite simple. Blogging is an amazing online business opportunity, and not just to start it as a business, but to add it to your existing business.
Why is blogging valuable?
There are many reasons why blogging is becoming more and more popular in 2021 and continuously growing.
For one, it’s a great way for businesses to connect with their customers and build relationships by sharing valuable content that helps them solve problems or answer questions they have about the products they are selling.
In fact, there was an article from Impactplus shared that 61% of consumers have made purchases based on blog posts they read online!
That means this type of online marketing strategy could potentially increase sales if done right.
It’s not surprising in a way. Through blog posts, people can find your website on search engines, hence it can drive traffic to your website.
Which is the basic foundation of a successful business. You need traffic in order to sell and grow.
And not only will blogs help to grow traffic to your website, but also gain trust in what you’re offering because they see how knowledgeable you are about it through the quality information shared within each post published on your site.
This is why many brands and small businesses have taken advantage of this opportunity because it can help them grow their audience while providing value at the same time!
Look at examples, like Adam Enfroy’s blog which is worth millions of dollars already, or let’s look at Ahrefs’ results. Their sales have grown significantly since they have put effort into their blog content.
So even for established businesses, blogging is an amazing way to get more traffic and eventually drive more sales and increase profits. Not to mention, that with a blog, you build organic traffic.
However, it’s not only businesses that can benefit from blogging, but also individuals too!
There are many bloggers out there who make a full-time living off their successful blog.
How? By providing valuable content on a particular topic that people want to read about and learn from.
Why blogging is a great way to make money online
So, we have discussed the benefits of a blog for even an established business, but what’s in it if you start the blog as a business itself? Why start blogging?
You can make money on your own schedule, you don’t have to worry about getting dressed up and going into the office every day, there are no bosses or coworkers to deal with (unless you hire people), and there are almost limitless opportunities for growth.
Usually, you can sell a blog for 30-45x amount of what it makes in a month. So if you’re making $500 a month, you could sell it for around $15,000-$21,000. Not too bad!
Of course, these numbers can vary depending on how much traffic and income your blog generates. But that’s the general idea.
Once you have a blog up and running, you drive traffic to your website, you can monetize it in various ways. You can add anything else you want: merchandise, digital products, courses, anything you want.
Let’s say, you want to start a dropshipping business. In order to get traffic, you will run online marketing to target an audience that will purchase eventually.
Marketing costs you money, and ultimately you are doing it to get traffic. Blogging helps you to save tons of money on marketing costs.
When it comes to blog content, you can outsource that! Blogging can be done in a fully automatic way, you can outsource everything.
It’s not like you will have to write blog posts for the rest of your life.
Blogging for business can be a really lucrative way of making money.
What are the benefits of blogging?
There are tons of benefits of blogging, let’s discuss them!
It requires a really low initial investment – the only thing you need is a domain name, hosting and that’s it! You can get started today!
It requires very little cost. The initial cost of getting your blog set up with a nice theme, web hosting, etc., but after that, it’s just content creation which doesn’t cost much if you’re outsourcing it.
You can start a blog in any niche, you don’t need any qualifications or experience blogging helps you to establish yourself as an authority on the topic very quickly!
It’s a great way to get your name out there and grow an audience – this is especially beneficial if you’re looking to create a personal brand.
You have full control over your blog – you can make it look however you want, change the design, add or remove features, etc.
You can monetize a blog in many different ways – through ads, affiliate marketing, selling digital products or courses, and more!
You can earn passive income from it, you don’t have to be present all the time in order for it to work and you get paid just by writing blog posts.
You can also use blogging as a lead generation tool for your other businesses.
Do you have your own business? Are you looking for ways to save on marketing costs? Start a blog! It’s one of the smartest things that you can do for your business.
Top reasons why blogging is a great online business
- Helps to grow traffic to your website.
- Can help increase sales and profits.
- Established businesses can benefit from blogging.
- You can make a full time living off the blog.
- Provides valuable content that people want to read and learn from.
- You can sell a blog for 30-45x the monthly revenue.
No wonder, that Blogging is a great way to make money online!
There are a few things you should keep in mind before starting your blog, though.
What are the downsides of blogging?
One is that it does require some effort and time to make it successful. It’s not going to happen overnight (unless you’re lucky).
As you rely on a search engine, it takes time you rank with your blog posts. Also, you need to write content accordingly: not just to your audience but to search engines too.
Meaning, you need to know how to do keyword research effectively, on-page and off-page SEO, building backlinks, and so on. It requires dedication, effort to learn, and time to put all that into practice.
Even if you do everything right, the website traffic won’t happen overnight. It will take months ’till you see any kind of benefits of having a blog, benefits of your work.
You need to stay motivated, consistent with your blog content, keep adding new and valuable blog posts.
Despite the way it looks, these should not cost you much. Bluehost you can get for less than 3€/m and KWFinder offers a free trial, so you can spend a few days only on keyword research without spending a fortune.
In a summary, these are the downside of blogging for business, to make money.
- It does require some effort and time to make it successful.
- You rely on search engine, so takes time to rank.
- Requires dedication, effort to learn, and time to put into practice.
- Even if you do everything right, website traffic won’t happen overnight.
- Need to stay motivated and consistent with blog content.
If you can overcome these, there is no way you won’t see success with blogging! You can become a successful blog owner, just keep learning and be persistent!
How can you make money with blogging?
There are a few ways to make money with blogging.
You can run ads such as Google AdSense or MediaVine, and get paid per click. These require putting an ad code on your website, which is why you need a self-hosted blog (with Bluehost hosting).
Affiliate marketing – this means promoting other people’s products and getting commission for any sales made through your affiliate links. For example by Amazon Associates program or making use of the Impact Radius if you want to add multiple affiliate programs in one go!
Selling digital products – here you create the product yourself: it can be ebooks, courses, templates; anything that people download once they bought from you! Selling physical products – this means setting up an online store and selling products through it.
There are many other ways to make money with blogging, these are just a few examples!
The sky’s the limit when it comes to making money through your blog – as long as you’re providing valuable content that people want to read and learn from!
So, if you’re looking for a great way to make some extra income, start a blog today! It’s one of the smartest things that you can do as and for your business!
How to start a blog and make it successful
What does it take to start blogging for business and make it successful?
Let’s see the steps you need to take to start and then some tips to make it successful.
- Choose the right platform – there are many blogging platforms out there, but not all of them are good for blogging. I recommend using WordPress (self-hosted) as it’s very versatile and can be used for any type of website you want to create.
- Register a domain name and set up hosting – once you have chosen your platform, you need to register a domain name (yourwebsite.com) and set up hosting. This is where Bluehost comes in – they’re one of the best hosts out there, and their prices start from just 40€/year!
- Install WordPress on your host – this is easy to do, in case you go with Bluehost, they will guide you through the process.
- Start creating content! – the most important part of any blog is the content. You need to provide valuable and interesting content that will keep your readers coming back for more.
It looks simple, and easy, right? Well, to start, definitely! That’s all you need to do, however, to make it successful, you need a lot more than that.
Let’s break down point 4, as that is the most important part. The basic foundation of your success, if you like.
What you need to succeed with your content
- Keyword research – if people don’t know about you, they won’t find your website. This is why it’s important to do some keyword research so that your website is visible in search engines such as Google. Keyword research is the key to drive traffic, hence the bread and butter of blogging.
- Original content – no plagiarism! May it seems like an easy way out, but search engines (like Google) will be able to tell and you’ll get penalized for that.
- Consistency – once you’ve started a blog, you need to be consistent with the content. This means publishing new articles on a regular basis (at least once a week). That’s not just good for search engines, but you’ll see what works what not. Which blog post will rank, and which not.
- Quality content – this is key when it comes to blogging. Publishing garbage content will not get you anywhere. Bounce rate will increase, and that is a negative feedback for Google and will result in drop in ranking.
- Focusing on one niche – if you decide to start a blog, make sure that the posts are all related in some way. For example, our website is about online business, and everything we write is related to it. We don’t write about pets or cars for example.
Tips to enhance your blogging business
Here are a few tips that will help you enhance your blogging business:
Build an email list
Why is this important? Because it allows you to stay in touch with your audience and keep them up to date on what’s going on. For free. You can sell products, show ads, promote your blog posts. Anything.
A good way of doing this is by having an opt-in form (such as the one we have at the end of our blog posts) where people can subscribe to your newsletter and receive new articles.
Use tools to help you with your blogging business
Tools can save you tons of time, and provide you data/information that helps to accelerate your progress.
Promote your blog
Once you’ve created a post, make sure that people know about it! This can be done by sharing it on social media and other websites. You can read more about how you can get your website/blog noticed in this post.
This is one of the hardest things when starting an online business, especially blogging. It takes time to build an audience and get traffic from search engines like Google.
So don’t give up if nothing happens right away; keep working at it every day!
These are just a few tips to get you started on your blogging journey – but remember, the most important thing is to stay motivated and consistent with your content! If you do that, success is sure to follow!
Tools to use for blogging
If you want to start a blog, there are many tools out there that can help you in your journey.
Here are some of the best ones that we recommend.
One of the leading CMS (content management systems) for bloggers and website owners alike. It’s easy to use once set up properly with theme installation + plugin activation/configuration.
You can also use it to build an ecommerce website as there are many plugins available for that purpose too!
Envato Market is the largest online marketplace for creatives to buy or sell their digital goods. They have everything from WordPress themes and plugins to graphic design templates like logos or icons.
Great place to find the theme for your website.
This is a complex, inexpensive keyword research tool, used to find low competition keywords you can rank for in search engines (like Google).
This is a great tool for content writing, used by many bloggers and online business owners. It’s an AI-driven platform that helps you write better content, faster.
All you need to do is input a topic, and it will provide you with relevant data (such as related keywords, word counts, etc.) so that you can create high-quality articles quickly and easily.
Canva is a great online design tool that can be used for creating blog graphics, social media posts, and much more.
It’s easy to use, with a drag-and-drop interface and many templates/designs available to get you started quickly.
This is one of the best email marketing tools out there, used by many bloggers and online business owners.
It allows you to send newsletters or other important information about your blog/business directly into people’s inboxes!
The tool has a drag-and-drop interface so that anyone can use it without any coding knowledge required.
Blogging is an amazing way of creating wealth online if you have the motivation and patience to do so.
However, it’s not easy as there are many factors involved such as SEO (search engine optimization), content writing skills.
But with hard work and dedication over time, anything can be achieved!